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Ross Macintosh 3

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İRoss Macintosh

©Ross Macintosh

Discovery Biways Triangle Logo

In my work as an architect, clients get to know I enjoy creating graphics. As a result I'm sometimes asked to do graphic things outside my normal services. This logo is an example. It is for a group trying to get travelers to get off the main roads and explore their particular region. Their area is bounded by three highways hence the reference to a triangle. The area has scenic drives through rolling hills, along rivers, and features numerous covered bridges and waterfalls. The logo's triangular shape is of course a reference to the "triangle" in the name. It is also a reference to traditional  'play' buttons and as such it is active. The image is active too. It suggests moving through the bridge and experiencing it, not just seeing it. The roadway moving up around the hill suggests exploration while the waterfall suggests discovery.

 

 

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