TL;DR: Despite the dominance of digital ads, real estate print marketing remains highly effective. Print materials build trust, reach targeted neighborhoods, and enhance brand recognition. When integrated with digital marketing, they drive higher engagement and ROI.

Why Print Marketing Still Matters

For every 100 real estate marketing emails sent, only about 19% are opened. In contrast, print marketing can achieve up to 90% open rates.

The key question for real estate professionals: How can I use print marketing today to generate more leads?

Here are seven reasons why print marketing is still a valuable tool.

1. Print Marketing Offers a Break from the Digital World

Print Marketing Materials Source

  • Tangible presence: Printed real estate flyers, postcards, and brochures stand out from online clutter.

  • Easier to absorb: People process printed information more effectively than digital ads.

  • Audience appeal: Seniors often prefer print over Facebook ads, while younger adults welcome a break from screens.

Practical Advice:

  • Choose textured paper finishes to create a sensory experience that enhances engagement.
  • Explore the Xpressdocs integration to design, print, and distribute materials to specific ZIP codes.

2. Print Marketing Builds Credibility and Trust

Real Estate Agents Handshake Source

Perceived Trustworthiness

  • Printed brochures = brand authority.

  • 56% of customers say print marketing feels more trustworthy than digital.

Practical Advice:
Keep branding consistent with logos, colors, and fonts. Use Xara templates to apply your brand identity across flyers, brochures, and window displays.

Building a Stronger Connection

  • Real estate postcards and property cards engage multiple senses.

  • Physical marketing materials foster emotional and local connections.

Practical Advice:
Include local stories, neighborhood updates, and client anecdotes to strengthen relationships.

Leaving a Lasting Impression

  • People recall printed content better than digital ads.

  • Physical media triggers stronger emotional responses.

3. Direct Mail = Targeted Marketing

Direct mail allows precise targeting by neighborhood or buyer profile.

Effective tactics include:

  • Market reports and forecasts tailored to local trends.

  • Exclusive deals like open house invites and home improvement discounts.

  • Personalized offers based on purchase history and buying power.

Practical Advice:
Use hyper-personalized direct mail to position your real estate agency as a trusted local authority.

4. Print Campaigns Enhance Brand Recognition

Branding for Real Estate Source

  • Consistent design: Logos, colors, and typography reinforce recognition.

  • Repetition builds memory: Seven interactions with a brand increase conversion likelihood.

Practical Advice:
Create a brand style guide in Xara Cloud. Import your website URL to instantly generate design assets for templates.

Physical Reminders of Your Brand

Printed brochures and real estate business cards serve as mini brand ambassadors in clients’ homes.

A Multisensory Experience

Print materials activate touch, sight, and even sound. This multisensory impact increases recall and positive perception.

Avoiding Ad Blockers

Unlike digital ads, direct mail bypasses ad-blocking tools and ensures message delivery.

Practical Advice:
Include QR codes or custom URLs to connect print with digital campaigns.

5. Print Marketing Strengthens Farming Strategies

Real estate farming thrives on consistent visibility.

Best practices:

  • Postcards with local sales data and upcoming listings.

  • Newsletters with homeowner tips and investment insights.

  • Agent-focused materials showcasing sales results and free consultation offers.

  • Partnership mailers with local businesses for cross-promotions.

Key takeaway: Print marketing positions you as the neighborhood expert.

Browse 12 real estate direct mail examples for inspiration.

6. Direct Mail Is Cost-Effective with High ROI

  • Printing and postage remain affordable compared to digital ads.

  • Direct mail has the highest ROI across marketing channels.

  • 73% of consumers prefer direct mail for real estate updates.

7. Print Advertising Complements Digital Campaigns

Real estate agents celebrating their print marketing strategy Source

A complete marketing strategy uses both print and digital channels.

  • Print boosts brand recall.

  • Digital captures attention quickly.

  • Together, they create a 360-degree marketing approach.

Practical Advice:
Use a mix of social media ads, professional websites, and real estate brochures to stay competitive.

Start designing today with Xara templates for consistent, ready-to-use materials.

In Summary

Real estate print marketing is not outdated—it remains a powerful strategy in 2025. By combining tangible print materials with digital outreach, agents build trust, enhance recognition, and close more deals.

Use Xara Cloud to design, print, and distribute professional real estate marketing materials in minutes.

Q&A

Q: Why does print marketing work better than digital ads?
A: Print materials feel tangible, build trust, and have higher recall compared to fleeting online ads.

Q: How can I make my real estate postcards stand out?
A: Use high-quality paper, include local insights, and add QR codes linking to listings or open house pages.

Q: What role does Xara play in print marketing?
A: Xara provides ready-to-use templates, brand style tools, and integration with Xpressdocs for professional print campaigns.

Q: Is direct mail still cost-effective in 2025?
A: Yes. Direct mail offers affordable distribution and the highest ROI among real estate marketing channels.

Q: How does print integrate with digital marketing?
A: QR codes and custom URLs connect print campaigns to websites, social media, and email for a unified strategy.

Try Xara’s Real Estate Marketing Center today! Testimonial-21@2x-min