©jens g. r. benthien

This logo is for a doctor in the vascular surgery business.
The blue lines symbolize for the veins, the red line is the aorta, cut by the x
of his first name into two parts - what he is actually doing with his patients.
And because he is doing more surgery on veins there are more blue lines
in different shades - as in reality: closer to the heart the veins are darker,
in the extremities they are lighter.

It stirred up the community and the government, because in Germany doctors
are not allowed to have logos. Our argument was: it's his name, with some color
in front of it, so what? The council couldn't find anything wrong and accepted it.
Now you can imagine how his logo sticks out in medical lists, reports, in the clinic...

jens g.r. benthien
07408 Puerto de Alcudia
España

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